Strategic Integration: How John Deere Did It
Richard E. Anderson
(Senior associate at Pugh‐Roberts Associates, a division of the PA Consulting Group, Cambridge MA)
449
Abstract
The economic environment and competitive pressures are forcing business planners to look strategically at their internal business processes and to then assess the alignment of these processes with new sources of competitive advantage. It is clear to most strategists that time to market, quality improvement, and service responsiveness have joined traditional cost, market share, and ROI goals as factors influencing both proactive and defensive planning.
Citation
Anderson, R.E. (1992), "Strategic Integration: How John Deere Did It", Journal of Business Strategy, Vol. 13 No. 4, pp. 21-26. https://doi.org/10.1108/eb039502
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited