Quality as a Strategic Weapon
Michael E. Raynor
(Communications director and a consultant with Tennessee Associates International (TAI) Limited, Mississauga, Ontario, the Canadian subsidiary of TAI, a worldwide management consulting firm headquartered in Maryville, Tennessee)
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Abstract
Since its inception, the discipline of strategic management has been burdened with the charge of redundancy. Good management, it was felt, was by its very nature strategic; therefore, strategic management as a separate school of managerial thought really had very little to offer.
Citation
Raynor, M.E. (1992), "Quality as a Strategic Weapon", Journal of Business Strategy, Vol. 13 No. 5, pp. 3-9. https://doi.org/10.1108/eb039510
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited