Marketing to Maximize Profitability
Robert S. Duboff
(Director of Mercer Management Consulting, Inc. in Lexington MA)
537
Abstract
If marketing stays focused on its traditional charter of building revenues, it may not survive for long as a core management function.
Citation
Duboff, R.S. (1992), "Marketing to Maximize Profitability", Journal of Business Strategy, Vol. 13 No. 6, pp. 10-13. https://doi.org/10.1108/eb039521
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited