Organizational Change Starts with a Strategic Focus

Abstract

Over the past decade, a succession of business professors, management consultants, journalists, and futurists have spent considerable time preaching the gospel of “renewal,” “revitalization,” and “transformation,” telling senior executives how to convert sluggish corporate behemoths into agile competitors. But despite all the effort, maintaining the status quo appears to be winning out. Why do so many efforts at change produce disappointing results?

Citation

Schiemann, W.A. (1993), "Organizational Change Starts with a Strategic Focus", Journal of Business Strategy, Vol. 14 No. 1, pp. 43-48. https://doi.org/10.1108/eb039537