Times Change, But Do Business Strategists?
Michel Robert
(President of Decision Processes International, a consulting firm based in Westport, CT)
301
Abstract
Corporate America has never been as engrossed in the techniques and formulas of competitive analysis and strategy as it has been over the last 10 to 15 years. At the same time that U.S. firms were losing large parcels of strategic ground to Japanese and German companies, prominent organizations and individuals throughout American business were busy lining up behind a number of popular business theories, most notably:
Citation
Robert, M. (1993), "Times Change, But Do Business Strategists?", Journal of Business Strategy, Vol. 14 No. 2, pp. 12-15. https://doi.org/10.1108/eb039540
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited