Strategic Planning Unbound
Alexander Hiam
(Consultant based in Amherst, MA, who specializes in change programs, business development, and planning. He is the author of Closing the Quality Gap: Lessons From America's Leading Companies ()
292
Abstract
Spurred by globalization, the maturation of consumer markets, the greater number of products and marketing messages in every market, the accelerating advance of technology, and the shortening of product life cycles, today's business environment is increasingly complex. It's become, in the words of H. Igor Ansoff, a professor at the United States International University in San Diego, “highly turbulent.”
Citation
Hiam, A. (1993), "Strategic Planning Unbound", Journal of Business Strategy, Vol. 14 No. 2, pp. 47-52. https://doi.org/10.1108/eb039546
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited