Lessons from the Assembly Line
Marvin L. Patterson
(Director of research and development operations at the Hewlett‐Packard Co., Palo Alto, CA)
80
Abstract
Defining the right product at the right moment is important. But how long it takes to develop and introduce that product can have a dramatic impact on both customer satisfaction and ROI. Here's a metaphorical approach to streamlining the process.
Citation
Patterson, M.L. (1993), "Lessons from the Assembly Line", Journal of Business Strategy, Vol. 14 No. 3, pp. 42-46. https://doi.org/10.1108/eb039558
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited