Corporate Strategy: The General Patton Approach to Competition

Abstract

The best way to neutralize a competitor's strategic heart‐beat, said the great General George Smith Patton, is to change the rules of play.

Citation

Robert, M. (1993), "Corporate Strategy: The General Patton Approach to Competition", Journal of Business Strategy, Vol. 14 No. 4, pp. 11-13. https://doi.org/10.1108/eb039567