SHORT TAKES

Abstract

Advertising has always had a penchant for risque business—Calvin Klein's “Obsession” campaign is certainly one example that comes to mind. Now, however, the TV screen is steaming up with a most unlikely suspect: Campbell's Soup. The grande dame has ladled up a bold new campaign pointing out the wholesome truth that eternal health and beauty are packed into that familiar red and white can.

Citation

(1994), "SHORT TAKES", Journal of Business Strategy, Vol. 15 No. 1, pp. 6-9. https://doi.org/10.1108/eb039607