Planning Theory: Keep On Keepin' On

Abstract

Classic theory says that there are three major steps in a change management program: unfreezing, changing, and refreezing. The early gurus of change management who developed the theory had as their goal changing the way specific processes were done.

Citation

Goldberg, B. and Sifonis, J.G. (1994), "Planning Theory: Keep On Keepin' On", Journal of Business Strategy, Vol. 15 No. 4, pp. 23-24. https://doi.org/10.1108/eb039643