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Planning Theory: Sun Tzu and Machiavelli On Strategy

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1995

722

Abstract

Why waste time and money on modern consultants when you can go right to the source? Sun Tzu and Machiavelli, those seers of old, had a lot to say on strategic planning, and much of still holds true.

Citation

Boar, B. (1995), "Planning Theory: Sun Tzu and Machiavelli On Strategy", Journal of Business Strategy, Vol. 16 No. 1, pp. 16-18. https://doi.org/10.1108/eb039675

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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