SNAP CRACKLE POP
Christine Unruh
(New York‐based freelancer, writes frequently for Business Strategy)
138
Abstract
Burnt by the foibles of celebrity spokespeople, more and more companies are turning their corporate images (and fortunes) over to animated characters. Is that a good strategic move? Tony, for one, thinks it's G‐G‐G‐G‐Great!
Citation
Unruh, C. (1995), "SNAP CRACKLE POP", Journal of Business Strategy, Vol. 16 No. 2, pp. 39-43. https://doi.org/10.1108/eb039689
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited