Global Trends: The Rise of a World‐Wide Cybermarket

Abstract

Thanks to space age technology, borderless companies are spawning a borderless economy. In the process, the global cybermarket is becoming, well, a virtual reality. Yes, global telemarketing itself is booming, but it's quickly being supplemented by TV and Internet shopping services.

Citation

Heenan, D.A. (1995), "Global Trends: The Rise of a World‐Wide Cybermarket", Journal of Business Strategy, Vol. 16 No. 3, pp. 20-21. https://doi.org/10.1108/eb039698