ALAN RYPINSKI:: IN POG HEAVEN

Abstract

Alan Rypinski, the marketing maven who made Armor All a household name, is banking he'll do the same for a vastly different product: wafer‐like, cardboard milk caps kids flip, slam, collect and, so far, can't seem to get enough of. Through his company, dubbed World POG Federation, Rypinski plans to parlay the 72‐year‐old Hawaiian game of POG into a $500 million business in the next three years to become the third‐largest toy company, behind $2billion‐plus Mattel and Hasbro. Now in its second year, WPF's worldwide sales have jumped to an estimated $175 million from $22 million recorded between April and December 1994.

Citation

(1995), "ALAN RYPINSKI:: IN POG HEAVEN", Journal of Business Strategy, Vol. 16 No. 5, pp. 46-48. https://doi.org/10.1108/eb039726