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DOCUMENTUM CROSSES THE CHASM

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1996

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126

Abstract

A strategy of developing key vertical markets resulted in rapid early growth for this document management software firm. Now what will they do?

Citation

Mullin, R. (1996), "DOCUMENTUM CROSSES THE CHASM", Journal of Business Strategy, Vol. 17 No. 3, pp. 50-54. https://doi.org/10.1108/eb039782

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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