To read this content please select one of the options below:

BALL ROLLS OUT A PLAN FOR PLASTICS

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1996

Downloads

57

Abstract

A leader in the mature glass and metal containers market enters the fast lane of plastic bottles. Is there still room to grow?

Citation

Plishner, E. (1996), "BALL ROLLS OUT A PLAN FOR PLASTICS", Journal of Business Strategy, Vol. 17 No. 4, pp. 48-52. https://doi.org/10.1108/eb039795

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

Related articles