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The Future Is Ours to See

Pamela Goett (Editorial Director)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1996

78

Abstract

It seems part of the human condition to yearn to know the future. If you have at least an inkling of what's coming, you might be able to prepare for it. That's why soothsayers have been with us since the dawn of time, opining on the probable outcome of a specific action or the prospects for an individual. Reading entrails may no longer be politically correct, but astrology, palmistry, and tarot cards have been with us for centuries and show no signs of fading away. And if you're predicting specific events, any of these time‐tested methods—even reading entrails—should serve. Which is to say, if you believe in them, they might help you plan ahead; if you don't, you can easily dismiss them as a lot of malarkey.

Citation

Goett, P. (1996), "The Future Is Ours to See", Journal of Business Strategy, Vol. 17 No. 6, pp. 4-4. https://doi.org/10.1108/eb039809

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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