TAKING CUSTOMER RELATIONS TO THE NEXT LEVEL
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Abstract
Companies are forging more intimate bonds with both suppliers and customers, to everyone's benefit.
Citation
Mullin, R. (1997), "TAKING CUSTOMER RELATIONS TO THE NEXT LEVEL", Journal of Business Strategy, Vol. 18 No. 1, pp. 22-26. https://doi.org/10.1108/eb039826
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited