Stack Attack: It's All About…

Abstract

In the fashion world, designers and their spokespeople frequently lead into a summary of the latest clothing collection with, “It's all about _,” and then fill in the blank with such observations as “glamour,” “wearability, or tailoring.”

Citation

Voss, B. (1997), "Stack Attack: It's All About…", Journal of Business Strategy, Vol. 18 No. 1, pp. 58-60. https://doi.org/10.1108/eb039831