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Underdog: A Military Contractor Spreads Its Wings

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1997

28

Abstract

In the $75 billion restructuring of the defense industry during the 1990s, no company that does business with the military has emerged unscathed. Take Raven Industries Inc., a widely diversified, $140 million company based in Sioux Falls, S.D. At one point, Raven garnered 90% of its sales from defense contracts; now defense accounts for just 4% of its business.

Citation

Meyer, H. (1997), "Underdog: A Military Contractor Spreads Its Wings", Journal of Business Strategy, Vol. 18 No. 5, pp. 48-51. https://doi.org/10.1108/eb039883

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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