CLIPPINGS

Abstract

Another measure of people‐centered management is turnover, particularly turnover among full‐time employees at key career stages. Gordon Bethune, the CEO of Continental Airlines and the person who restored its service culture, finds useful data on employee purchases at the company store of items marked with the firm's logo. Particularly informative, he says, are changes in the levels of those purchases. He is right. Employees at firms where loyalty is building are … more likely to want to identify with the firm by wearing company‐logo T‐shirts or using company‐logo coffee mugs or pens. The number of suggestions for improvements made can be a useful indicator, as is the number of job applicants referred by employees. An organization that puts its people first will find that its people put the organization first, as a place to work that they feel they can recommend to their friends and colleagues.

Citation

(1998), "CLIPPINGS", Journal of Business Strategy, Vol. 19 No. 2, pp. 5-6. https://doi.org/10.1108/eb039913