OUT OF THE LAB AND ONTO THE TABLE

Abstract

Biotechnology promises to revolutionize the food industry. But can scientists and marketers work together to give consumers what they don't yet know they want?

Citation

Cottrill, K. (1998), "OUT OF THE LAB AND ONTO THE TABLE", Journal of Business Strategy, Vol. 19 No. 2, pp. 38-42. https://doi.org/10.1108/eb039922