CLIPPINGS

Abstract

What single event could make or break your company? Many people answer this question by explaining a potential “must win” project or by outlining the possibilities for a new “killer” technology. If these events were to take place, they say, the company would be set forever. Money would flow in over the transom, and the company stock would soar.

Citation

(1998), "CLIPPINGS", Journal of Business Strategy, Vol. 19 No. 3, pp. 7-8. https://doi.org/10.1108/eb039928