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TURNING COMPETITIVE INTELLIGENCE INTO BUSINESS KNOWLEDGE

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1998

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484

Abstract

Executives who don't think they need to gather competitive intelligence set themselves up for a very hard fall.

Citation

Cottrill, K. (1998), "TURNING COMPETITIVE INTELLIGENCE INTO BUSINESS KNOWLEDGE", Journal of Business Strategy, Vol. 19 No. 4, pp. 27-30. https://doi.org/10.1108/eb039948

Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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