Practical Strategist: Grow by Shrinking Your Market Share
Dan Simpson
(Vice president of strategy and planning for a consumer products company, is chairman of the Conference Board's Council of Strategic Planning Executives)
129
Abstract
One of the biggest constraints to growth in many companies is too narrow a definition of their market. Don't get me wrong—high market share is a good thing. The positive correlation between high share and high profitability is has been known for decades.
Citation
Simpson, D. (1998), "Practical Strategist: Grow by Shrinking Your Market Share", Journal of Business Strategy, Vol. 19 No. 5, pp. 8-8. https://doi.org/10.1108/eb039957
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited