Strategic Planning: Is Our Vision Any Good?

Abstract

You've descended from the mountain‐top having visualized, scenarioed, segmented, core competencied, value chained, and discontinuitied. You've exercised both hemispheres of your brain to the point at which you are seriously considering watching network television. If you are admonished to “think outside of the box” one more time, you will not be responsible for your actions.

Citation

Brache, A. and Freedman, M. (1999), "Strategic Planning: Is Our Vision Any Good?", Journal of Business Strategy, Vol. 20 No. 2, pp. 10-12. https://doi.org/10.1108/eb039988