LEVERAGING THE REWARDS OF STRATEGIC ALLIANCES
436
Abstract
Mergers are big news, but they're not the only news. More and more companies are entering into temporary alliances to gain competitive advantage.
Citation
Garai, G. (1999), "LEVERAGING THE REWARDS OF STRATEGIC ALLIANCES", Journal of Business Strategy, Vol. 20 No. 2, pp. 40-41. https://doi.org/10.1108/eb039994
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited