Competitive Intelligence: It's the Third Millennium: Do You Know Where Your Competitor Is?

Abstract

Executives at a major pharmaceutical company learn that one of their primary competitors is about to introduce a new product that will directly challenge their leading over‐the‐counter pain reliever. They learn that the rival will launch the product in two months with a major media blitz that will emphasize savings of a dollar a bottle off the leader's price, with the same ability to reduce pain.

Citation

Nolan, J.A. (1999), "Competitive Intelligence: It's the Third Millennium: Do You Know Where Your Competitor Is?", Journal of Business Strategy, Vol. 20 No. 6, pp. 11-15. https://doi.org/10.1108/eb040035