HOW TO AVOID THE 10 BIGGEST MISTAKES IN CRM
Meryl Davids
(Florida‐based business journalist who writes frequently for the Journal of Business Strategy)
987
Abstract
An estimated 65% of customer relationship marketing applications fail. Here's how to increase the chances of success.
Citation
Davids, M. (1999), "HOW TO AVOID THE 10 BIGGEST MISTAKES IN CRM", Journal of Business Strategy, Vol. 20 No. 6, pp. 22-26. https://doi.org/10.1108/eb040040
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited