ONE‐TO‐ONE MARKETING DOESN'T HAVE TO BE WEB‐BASED

Abstract

The Web is ballyhooed as the greatest and best source of one‐to‐one marketing, but bricks‐anti‐mortar businesses don't have to be felt behind

Citation

Lapointe, J.R. (2000), "ONE‐TO‐ONE MARKETING DOESN'T HAVE TO BE WEB‐BASED", Journal of Business Strategy, Vol. 21 No. 3, pp. 34-37. https://doi.org/10.1108/eb040089