REVERSING THE VALUE CHAIN

Abstract

Most companies look at their core competencies when they want to build competitive advantage. But they're grabbing the wrong end of the value chain.

Citation

Webb, J. and Gile, C. (2001), "REVERSING THE VALUE CHAIN", Journal of Business Strategy, Vol. 22 No. 2, pp. 13-17. https://doi.org/10.1108/eb040151