MINING THE STORE
305
Abstract
Data mining tools aren't simply toys for big companies with money to burn. They can help firms of all sizes strengthen the bottom line.
Citation
Hall, O.P. (2001), "MINING THE STORE", Journal of Business Strategy, Vol. 22 No. 2, pp. 24-27. https://doi.org/10.1108/eb040154
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited