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DECIPHERING COLLABORATIVE COMMERCE

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 2001

1620

Abstract

Collaborative commerce goes well beyond putting all your products and services on a Web site, and its rewards go beyond increased sales.

Citation

Bechek, B. and Brea, C. (2001), "DECIPHERING COLLABORATIVE COMMERCE", Journal of Business Strategy, Vol. 22 No. 2, pp. 36-39. https://doi.org/10.1108/eb040157

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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