Web Strategies: Kodak Embraces Disruptive Technology

Abstract

For Kodak, digital technology and the Internet were good news and bad news. We realized they threatened products we've been putting out for 120 years, namely film and cameras. At the same time, we understood they presented perhaps our greatest opportunity since George Eastman produced his first camera.

Citation

Palumbo, D.P. (2001), "Web Strategies: Kodak Embraces Disruptive Technology", Journal of Business Strategy, Vol. 22 No. 4, pp. 11-12. https://doi.org/10.1108/eb040178