CLIPPINGS

Abstract

… [T]oday's multinationals lack the structures, processes, and incentives to leverage knowledge that is scattered in pockets around the world. Traditional multinationals know how to project what they have learned in the home market around the world. Increasingly, they can use their local knowledge to adapt a standard formula to the peculiarities of different national markets. But few traditional multinationals have the capacity to mobilize scattered knowledge to create world‐beating innovations. Despite dramatic advances in information and communications technologies, the tyranny of distance still stands in the way. This is the metanational challenge. …

Citation

(2001), "CLIPPINGS", Journal of Business Strategy, Vol. 22 No. 5, pp. 4-5. https://doi.org/10.1108/eb040190