MARKETING IS NOT A ONE‐NIGHT STAND

Abstract

In an age of “conversational marketing,” there are clear parallels between the new rules of marketing and the old rules of courtship.

Citation

Patrick O'Halloran, J. and Wagner, T.R. (2001), "MARKETING IS NOT A ONE‐NIGHT STAND", Journal of Business Strategy, Vol. 22 No. 5, pp. 31-35. https://doi.org/10.1108/eb040196