Real‐Time Strategy: What Is Strategy, Anyway?

Abstract

On the face of it, defining “business strategy” seems like a no‐brainer. Yet when I was confronted with the challenge recently i n a faculty meeting, I found myself rather less than articulate. “Bad form!” you might say, for a professor of the subject, and more important, a columnist on strategy for this fine journal.

Citation

Oliver, R.W. (2001), "Real‐Time Strategy: What Is Strategy, Anyway?", Journal of Business Strategy, Vol. 22 No. 6, pp. 7-10. https://doi.org/10.1108/eb040202