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CREATING BUSINESS VALUE THROUGH INTANGIBLES

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 2001

409

Abstract

Because intangible assets drive business potential, companies need processes for managing and measuring the value of these assets.

Citation

Sussland, W.A. (2001), "CREATING BUSINESS VALUE THROUGH INTANGIBLES", Journal of Business Strategy, Vol. 22 No. 6, pp. 23-28. https://doi.org/10.1108/eb040205

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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