Real‐Time Strategy: Compensating for the Zero Sweet Spot

Abstract

In recent years, a great number of CEOs have discovered that their company's overall strategy and its information technology strategy are becoming more and more synchronous. For most of today's successful companies, everything from supply chain management to sales lead management is housed on an internal or external network. The company's technology decisions determine whether the overall strategy is possible, and the overall strategy determines the next technology move.

Citation

Oliver, R.W. (2002), "Real‐Time Strategy: Compensating for the Zero Sweet Spot", Journal of Business Strategy, Vol. 23 No. 3, pp. 6-8. https://doi.org/10.1108/eb040241