SHORT TAKES

Abstract

Once seen as a purely philanthropic activity, citizenship is becoming a central concern at leading companies, according to a recent report by The Conference Board. More and more companies see corporate citizenship as a new strategic and managerial function, with bottom‐line repercussions, that requires their attention.

Citation

(2002), "SHORT TAKES", Journal of Business Strategy, Vol. 23 No. 5, pp. 3-4. https://doi.org/10.1108/eb040265