Marketing electronic information in the 1990s
Stephen E. Arnold
(1173 Colusa, Berkeley, CA 94707, USA)
132
Abstract
‘Marketing information’ is one of the litanies of electronic publishing in the 1990s. But who really knows how to market electronic information?
Citation
Arnold, S.E. (1990), "Marketing electronic information in the 1990s", The Electronic Library, Vol. 8 No. 5, pp. 350-358. https://doi.org/10.1108/eb045003
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited