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CORPORATE RESPONSIBILITY: GOOD WORKS NOT GOOD WORDS

Anita Roddick (Global manager who advocates changing business philosophy in a way that enhances ethical conduct and moral involvement of businesses in international affairs. Protecting the poor and the needy communities across the globe has been a priority on her personal and business agenda. The following article reflects her philosophy in the context of corporate responsibility. Editor)

Competitiveness Review

ISSN: 1059-5422

Article publication date: 1 January 1996

341

Abstract

I have only a limited time to begin a process of glasnost—a process of free trade in ideas—so I will be blunt. There is growing global acceptance of one of the economic establishment's most sacred cows: the unshakable belief in the omnipotence of unfettered free trade. While many celebrate its spread, I wonder whether it is possible that I am the only one with deep reservations about the course of the trade debate?

Citation

Roddick, A. (1996), "CORPORATE RESPONSIBILITY: GOOD WORKS NOT GOOD WORDS", Competitiveness Review, Vol. 6 No. 1, pp. 1-7. https://doi.org/10.1108/eb046324

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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