HOW TO BE SUCCESSFUL IN CHINA: A SWOT ANALYSIS

Abstract

Developing new businesses and managing operations in China require an in‐depth knowledge of business practices and conditions. This article applies the popular strategic tool of SWOT (strengths, weaknesses, opportunities, and threats) analysis to plant location decisions in mainland China. In this context, notably comprehensive factors and issues with important influence on plant location decisions are going to be examined. Since China's economic development has serious imbalances in its vast territory, the best sites for plant location will also be explored based more on regional infrastructure and local skill levels than on cost‐based factors alone. In addition to these explicit considerations of China's environment for investment, implicit concepts in Chinese society that have strong influence on the businesses' success are also discussed to further aid managers in decision making.

Citation

Helms, M.M. (1999), "HOW TO BE SUCCESSFUL IN CHINA: A SWOT ANALYSIS", Competitiveness Review, Vol. 9 No. 2, pp. 1-10. https://doi.org/10.1108/eb046377