The Finnish pulp and paper industry: a case study in media as stakeholder

Abstract

Presents and analyses a current discourse surrounding social and environmental responsibility in the Finnish paper industry between 1970–1995. Addresses theoretical modes of social responsibility and related environmental issues. Media as forum for debate and discourse are described and the campaign to protect Finnish wild forestry is discussed. Implications for strategic communication theory and practice are considered.

Citation

Takala, T. (1998), "The Finnish pulp and paper industry: a case study in media as stakeholder", Corporate Communications: An International Journal, Vol. 3 No. 3, pp. 99-105. https://doi.org/10.1108/eb046558