Some problems in the provision of market research information
Harry Henry
(Visiting Professor of Marketing Communications, Cranfield School of Management, Chairman, Thompson Henry Limited)
59
Abstract
My invitation to contribute a paper owes something to the fact that I was one of the ‘founding fathers’ of market research in Great Britain. But things have moved a long way since, in 1947, the score of us who then constituted the whole of the industry got together to form the Market Research Society, and I am not entirely sure that all developments since then have been for the good.
Citation
Henry, H. (1978), "Some problems in the provision of market research information", Aslib Proceedings, Vol. 30 No. 9, pp. 327-336. https://doi.org/10.1108/eb050646
Publisher
:MCB UP Ltd
Copyright © 1978, MCB UP Limited