Why do publishers send out their catalogues?

Abstract

A questionnaire was sent to publishers asking them for their objectives in sending out catalogues. They were asked whom they consider to be the target audience for catalogues and also for information sheets and handbills. They were asked for their policy on the inclusion of prices and forthcoming titles in their catalogues.

Citation

Moorbath, P. (1989), "Why do publishers send out their catalogues?", Aslib Proceedings, Vol. 41 No. 6, pp. 213-216. https://doi.org/10.1108/eb051142