Forecasting for planning

Abstract

Identifying Turning Points. In our first article in this series we described the new environment in which business must operate and its effects on forecasting and decision‐making. We considered how greater emphasis will be placed on the immediate future and the frequent changes that are taking place. In this article we want to indicate how changes in trends can be identified quickly or forecasted, how the forecasts can be translated into specific actions, and how the measurement of current trends, the change in demand, and accurate short‐term forecasting are essential to good long‐term forecasting.

Citation

Chambers, J.C. and Mullick, S.K. (1975), "Forecasting for planning", Planning Review, Vol. 3 No. 4, pp. 22-23. https://doi.org/10.1108/eb053726