Jockeying for position in the career steeplechase

Abstract

“I thought planning was strictly a staff coordinating job that had poor acceptance and low entrepreneurial content. I thought it was a fast track to oblivion,” says Howard Potratz, director of strategic planning and business development for the Consumer Products Group at Warner‐Lambert. His mind changed by a persuasive boss and a chance to get involved in acquisitions for the pharmaceuticals company, Potratz is now a confirmed believer in the career benefits of a planning position. “Strategic planning, together with the acquisitions that grow out of planning strategies, provide an excellent combination for corporate exposure and the development of broad executive skills.”

Citation

Baiardi, P. (1977), "Jockeying for position in the career steeplechase", Planning Review, Vol. 5 No. 2, pp. 23-32. https://doi.org/10.1108/eb053795