Diagramming GE's planning for What's Watt

Abstract

In this article, a practicing planner looks back instead of forward. This five‐year “postcast” of General Electric's strategic planning process from 1971 to 1976 focuses on the results of strategic leadership and corporate resource allocation in a large diversified enterprise.

Citation

Allen, M.G. (1977), "Diagramming GE's planning for What's Watt", Planning Review, Vol. 5 No. 5, pp. 3-9. https://doi.org/10.1108/eb053813