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Making R & D management work

Milton Leontiades (Teaches Business Policy at Rutgers University in Camden, N.J.)

Planning Review

ISSN: 0094-064X

Article publication date: 1 May 1978

57

Abstract

Is your company wondering how to manage the R&D function? If so, Dr. Steele's book is worth reading. It is written by an expert (Ph.D. from MIT with 20 years experience) in non‐technical language. This is in keeping with the book's implied message that R&D is too important to be left to technicians. Prior to World War II, R&D was tertiary enough to ignore, or leave to the scientists to manage, which amounted to much the same thing. Now that R&D represents about 2.3% of GNP, or over $30 billion, companies are challenged to translate R&D expenditures into commercial sales.

Citation

Leontiades, M. (1978), "Making R & D management work", Planning Review, Vol. 6 No. 5, pp. 23-23. https://doi.org/10.1108/eb053856

Publisher

:

MCB UP Ltd

Copyright © 1978, MCB UP Limited

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